Customer Relationship Management (CRM) Essay Example | Topics and Well Written Essays - 3250 words

Customer Relationship Management (CRM) - Essay Example It is achieved when a company is able to provide similar benefits as their competitors but at a lesser cost, or deliver benefits that are better than those of the competing products. The two types of competitive advantage therefore are cost advantage, which offers lower cost and differentiation advantage, which offers better benefits. Competitive advantage helps the company gain higher profits and aids it in creating superior or excellent value for its customers. Companies offer products to customers with the aim of continuous and growing patronage and positive feedback directed to possible customers. They aspire to maintain a solid customer base while aiming to increase that number by active marketing and selling of the products. Products may be classified into different kinds. Products may be physical objects or tangible goods, people, services, ideas or concepts, places, organizations and activities. All these material and non-material products are offered by the companies to their existing and prospective customers with the promise that the customers will benefit from their products in greater ways than if they support the competition. In order for the companies to offer the appropriate products to specific customers, they have to first identify the needs and wants of the customers. No two customers are exactly alike in their preferences. Each person differs from another. Focusing on the individual needs and wants of a multitude of customers is not feasible and practical fro companies. The cost will be too much to handle. The strategy used is to segment or group customers into clusters. Members of clusters share common characteristics which may be concluded as leaning towards a support, need or want of specific products. This way companies may determine the approaches they need to apply for specific customer groups or clusters. Aside from the actual selling techniques of companies, marketing strategies propel organizations to higher profits and bigger market share. According to the American Marketing Association, "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (AMA Adopts New Definition of Marketing). Marketing revolves around the theory that customers use a product or a service because they have a need or a want for it or the product offers a perceived benefit. Thus, determining the actual needs of customers is the very basic strategy for marketing. Markets today are very competitive in that the players more often than not have products of the same quality and similar sales and marketing strategies. This homogenous quality of markets makes it difficult for customers to choose a preferred company and establish loyalty with that company. Since the kinds and qualities of products are similar, prices of goods and services are often at the same level. Same levels of pricing do not give the companies cost advantage, so they resort to gaining differentiation advantage. They gain differentiation advantage by the provision of excellent customer service which translates to customer loyalty and creation of customer value. Customer Relationship Management is a vital element in the provision of

Nature versus Nurture :: Genes vs Environment

Abstract The paper covers the debate of nature versus nurture. Within the paper there is an introduction in which the hypothesis is given and a literature review that provides the reader with previous studies done with nature versus nurture. The methods, results, discussion and recommendations from the research study are also provided within the paper. Introduction and literature review The research question is: When comparing Nature verses Nurture in children which one is stronger than the other? The hypothesis is: Nature has a stronger correlation than nurture when it comes to individual differences between males and females. There is a big controversy between whether inherited genes or the environment influences and affect our personality, development, behavior, intelligence and ability. This controversy is most often recognized as the nature verses nurture conflict. Some people believe that it is strictly genes that affect our ways of life, others believe that it is the environment that affects us, and some believe that both of these influence us. A wide variety of characteristics have been considered in such debates, including personality, sexual orientation, gender identity, political orientation, intelligence, and propensity for violence or criminality (Wright, 1998). Human nature is the range of human behaviors that is believed to be innate rather than learned. There is much debate over which behaviors are innate and which are learned, and whether or not this division applies equally to all individuals. Although "nurture" may have historically referred mainly to the care given to children by their parents, any environmental (not genetic) factor also would count as "nurture" in a contemporary nature versus nurture debate, including one's childhood friends, one's early experiences with television, and one's experience in the womb(Wright,1998). Indeed, a substantial source of environmental input to human nature may arise from external variations in prenatal development (Wright, 1998). Either way, social scientists have been struggling for centuries deciding whether our personalities are born or made. Tests are done often on identical twins that were separated to see how they are influenced. In the past twenty years, it has been discovered that there is a genetic component to about every human trait and behavior (Pinker, 2002). However, genetic influence on traits and behavior is partial because genetics account on average for half of the variation of most traits (Pinker, 2002). Researchers are finding that the balance between genetic and environmental influences for certain traits change as people get older (Pinker, 2002).

Children’s overall development needs Essay

Describe children’s overall development needs. The overall developmental needs of a child are: Physical Development, Intellectual Development, Language Development, Emotional Development and Social Development. These are all needed to make a well rounded child. Factors such as social, economic and environmental factors also affect a child positively or negatively for example a child’s emotional development may suffer due to a death or separation and so they may become angry and so will not be able to focus on school work and so their intellectual development may suffer too. The children’s overall development needs are: 1.The need for strong attachment with positive adults- Love and affection from their parents and carers is vital for their Emotional Development in order to learn to respect and trust others. 2.The need for competence and achievement- Children need a lot of opportunity to explore wide variety of experiences and interest to acquire the success and achievement to build their self esteem. 3.The need for physical activity- Children need to be active and physical exercise through physical activity for healthy muscle development in growing body. 4.The need for positive social interaction- Children need a lot of opportunity to experience positive relationships with peers outside their family such as school as well as with their family members to develop social skills. Younger children will learn through play from which they learn how to cope with others and enjoyment of sharing pleasant time with peers. These positive relationships provide them the comfort, respect, new idea and awareness of feeling. 5.The need for creative expression- Opportunities for creative expression is important to children’s intellectual and language development. Lots of opportunities help children develop the skills of expression to understanding and acceptance of themselves by speaking, writing or art. 6.The need for healthy lifestyle- Children need routine and nutritious diet in order to stay physically healthy and immune to health problems that affect negatively in all area of their developments. Read more:Â  Explain how children and young people’s development is influenced by a range of external factors essay

An Exploration Of Clarissa s Gift Through Different...

Camilla Anderson Prof. Laura O’Connor English 102D: Modernist Women Writers November 25 2015 An Exploration of Clarissa’s gift through different points of view in Virginia Woolf’s â€Å"Mrs. Dalloway† Multiple points of view are represented and shifted through various characters in Virginia Woolf’s Mrs. Dalloway through indirect discourse, which helps to describe the innermost thoughts of Woolf’s central characters using singular pronouns in the third-person. It is these multiple points of view that establish interconnectedness among the characters, mirroring the interconnectedness that comes with Clarissa’s gift: her parties; it is these parties in which she brings people together and creates a human dialogue. We first see a shifting†¦show more content†¦terrified him.† (15) We see the transition when we learn that Septimus is also looking out from the very same motorcar, which is precisely when the point of view switches to Septimus’, whereby his consciousness is shrouded in trauma and shell shock - a definite dichotomy between the opposing worlds of himself and Clarissa’s. Despite coming from seemingly opposing worlds, the subtle transition establishes the interconnectedness between the two characters– almost as if though they are one person or entity. A second significant transition occurs when Peter Walsh, a former love of Clarissa’s, pays an unexpected visit to Clarissa the same morning. Here we get a sense of their feelings and thoughts towards each other, and learn that the togetherness they once had, has been lost: â€Å"He’s very well dressed, thought Clarissa; yet he always criticises me†¦Here she is mending her dress; mending her dress as usual, he thought; here she’s been sitting all the time I’ve been in India; mending her dress; playing about; going to parties; running to the House and back and all that, he thought, growing more and more irritated, more and more agitated.† (41) The shift in point of view from Clarissa’s to Peter’s emphasizes how separate and disconnected their lives have become, which perfectly contrasts with the way in which both the characters’ inner thoughts are smoothly intertwined. Clarissa is usually